Shopify & Mailchimp are breaking up. Now what?

| By Kelly Vaughn

Shopify & Mailchimp are breaking up. Now what?

If you're a Mailchimp customer, you likely received an email indicating the Mailchimp for Shopify app is being pulled from the Shopify App Store.

Regardless of who's at fault here, if you're a Shopify merchant and Mailchimp user, you'll need to take action on your current setup in order to avoid any interruption in syncing between your mailing list and store.

Do I need to do anything?

Yes. On May 12, the Mailchimp app in your Shopify store will no longer function. This means the automatic subscribing at checkout (if they opted into marketing emails) will no longer trigger, and you will not have any synced up sales data being carried over to Mailchimp to monitor the success of your campaigns and cater specific recommendations to your customers.

What are my options?

You can do one of three things:

  1. Update your Mailchimp integration to use a third party app or service to continue without interruption. There is a newish app in the App Store called ShopSync that should be able to sync your sales and customer data with your Mailchimp account. Other options include using Zapier to send a "zap" when an event is triggered, or building out a manual integration. These options go from quick and free, to pricey, to pricey and time consuming.
  2. Change marketing platforms. This comes with a couple of caveats: it's going to cost more, and you'll have to migrate your data over. It's still an option worth considering regardless. We're fans of Klaviyo.
  3. Change e-commerce platforms. We call this the Nuclear Option™ and strongly recommend against this.

While this is an inconvenience for Shopify merchants using Shopify, thankfully you're not without options. As long as one of the above solutions is implemented before May 12, you'll be smooth sailing.



0 comments

Leave a comment