Chic Soul is an online boutique for fashionable women, sizes 10-22. Our team was tasked with creating the brand identity and a custom storefront that perfectly aligns with the style of the clothing available to buy.
How We HelpedStore Setup, Custom Theme Development, App Development
Special thanks to Olivia Hutto for her design work.
Custom build from the ground up
With a very specific target audience, designer Olivia Hutto created a brand that directly speaks to Chic Soul's customers, along with a matching photo-heavy, easy-to-use shopping experience.
A smart upsell strategy
Chic Soul offers free shipping with a purchase of $100 or more. The shopping cart is the last page customers see before they check out, so we built an app that grabs the best sellers over the past 30 days and shows your customers products that will get you closer, if not over, the $100 free shipping threshold.