The Boutique Hub: Resources
Set up the following recordings and heatmaps:
- Product page heatmap: Simple URL match = /products/
- Homepage heatmap: Exact URL match = /
- Session recording: check "Only click & scroll sessions" and "Only 30s+ sessions"
You can also set up heatmaps for your cart and collections page and maybe some informational pages like your FAQs to see what people are clicking on.
Shopify & Google Analytics
Set up 5 segments (see slideshow for guides):
- Purchasers vs. non-purchasers
- One-time buyers vs. multi-buyers
- Cart abandoners by source
- High-value customers (“Whales”)
- Customers by visit count
Set up goal funnels:
- Bold Cashier
- Bold Subscriptions (Click "How to Enable Enhanced eCommerce Tracking (recommended)")
- Google Optimize
- Sample Size Calculator
- Chi-Squared Test
- Shopify's guide to A/B testing
- Sign up for a Klaviyo account
Get in touch
Have additional questions?